![]() Taking cues from the original Antarctic, which was used by the U.S. In 2018, the Nivada brand was rebirthed with its two iconic models at the forefront-the Chronomaster Aviator Sea Diver and the Antarctic. The business was no longer profitable in the early 1980s, even with the new product lines, including ‘fashion watches’ with Leonardo da Vinci models. The phenomenon caused a drastic drop in the market shares of traditional Swiss mechanical watch manufacturers.ĭespite this, Nivada remained optimistic and attempted to maintain the brand by broadening its product choices. The biggest challenge for Nivada happened in the late 1970s when quartz watches started to dominate the watch market. A year later, another diving timepiece was introduced under the Depthmaster model – a dive watch that could withstand a pressure of 100 ATM or 1000 meters. It was the first diver watch with a depth indicator or bathymeter. In 1964, Nivada released another breakthrough timepiece – this time, a diver’s watch called Depthomatic. It had three distinct collections, namely: Chronomaster, Aviator, and Sea Diver. In 1963, the company launched the Chronomaster – a waterproof chronograph up to 200 meters. Since then, Nivada has become known for its Antarctic’s robust and reliable performance in extreme conditions. The watch was worn by the members of the American Navy’s Deep Freeze 1 during their expedition to the South Pole from 1955 to 1956. This led to the creation of Nivada’s first waterproof automatic watch called the Antarctic in 1950. In 1930, Nivada was one of the first companies to manufacture automatic watches. ![]() The timepieces can have either the Nivada or Croton signature, or both. In the United States of America (USA), the Croton Company distributed all Nivada watches. In 1976, his son Max took over the business. Nivada timepieces have been in the watchmaking industry since 1926, the year when Jacob Schneider first created it in Granges (Grenchen). NIVADA GRENCHEN REBIRTH Reviving the Glory of Nivada Grenchen ![]()
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